Buchanan’s x Rauw Alejandro Are Serving the Ultimate BBQ Vibes This Summer

Summer is officially heating up, and Buchanan’s Whisky is turning up the flavor and the volume with something bold, fresh, and undeniably fun. Teaming up with global Latin superstar Rauw Alejandro, Buchanan’s introduces Asados Unidos—a campaign that celebrates community, music, flavor, and the beauty of coming together around a grill.

This isn’t just a partnership. It’s a full-sensory celebration. Think: reggaeton beats, smoky grilled bites, and cocktails crafted with Buchanan’s signature smoothness. Whether you’re planning a backyard get-together, hosting a rooftop party, or heading to the beach with friends, this guide is your summer BBQ blueprint.

What Is Asados Unidos?

Asados Unidos is more than a campaign—it’s a cultural movement that blends the heart of Latin tradition with the soul of summer. It’s about turning an ordinary cookout into a memory that lasts. It’s about sharing good times with your people, to the soundtrack of artists like Rauw Alejandro, and pairing every bite with cocktails that taste like celebration.

The team at Buchanan’s knows that great whisky isn't just for formal occasions. With Buchanan’s DeLuxe and Buchanan’s Pineapple, the brand is redefining summer sipping and making whisky more approachable, more inclusive, and more fun.

How to Host the Perfect Whisky BBQ

Great BBQs don’t happen by accident. They’re built with love, music, flavor, and the right drinks. Here’s how to throw one that people will talk about all summer long.

Step 1: Curate Your Soundtrack

No cookout is complete without a fire playlist. Start with Rauw Alejandro’s hits and layer in your favorite Latin tracks, old-school salsa, and reggaeton bangers. The energy of your BBQ starts with the music, so set the tone early.

‍‍‍Step 2: Call Your Crew

Invite the cousins. Text your group chat. Knock on your neighbor’s door. Whether you’re keeping it chill or going all out, the best BBQs are about who’s around the grill. Laughter, storytelling, and real connection make the vibes unforgettable.

Step 3: Fire Up the Grill

Keep it classic with carne asada or go big with grilled pineapple, seafood skewers, or smoky ribs. No matter the menu, make it communal. Sharing plates and trying new things is part of the fun.

Step 4: Serve Signature Buchanan’s Cocktails

This is where the party levels up. These two cocktails are the official drinks of Asados Unidos and they hit all the right notes.

Rauw Fashioned

A reimagined twist on the Old Fashioned, this cocktail is rich and smooth with just enough sweetness to complement grilled meats and bold BBQ flavors. It’s refined but approachable—just like Buchanan’s.

Ingredients

• 1.5 oz Buchanan’s DeLuxe
• 0.5 oz fig purée
• 2–3 dashes aromatic bitters
• 2–3 dashes orange bitters

Garnish

• Orange twist and fig wheel

Glassware

• Rocks or lowball glass

Directions

1. Stir all ingredients in a mixing glass with ice.
2. Strain into a rocks glass over a large ice cube.
3. Garnish with an orange twist and fig slice. Sip and enjoy the deeper notes as the ice melts.

This cocktail pairs perfectly with smoked dishes, grilled pork, or even grilled peaches if you want to get fancy.

Buchanita

Bright, juicy, and made for summer heat, the Buchanita brings the tropical vibes. With the natural sweetness of pineapple and the rich body of Buchanan’s DeLuxe, it’s an instant crowd-pleaser.

Ingredients

• 1.5 oz Buchanan’s DeLuxe
• 4 oz fresh pineapple juice
• Ice

Garnish

• Pineapple leaf or slice

Glassware

• Rocks glass

Directions

1. Shake Buchanan’s DeLuxe with pineapple juice in a shaker filled with ice.
2. Strain into a rocks glass filled with fresh ice cubes.
3. Garnish with a pineapple leaf and serve.

This cocktail pairs beautifully with grilled shrimp, jerk chicken, or anything with a spicy rub that needs a refreshing contrast.

Need a Bottle? We Got You.

No Buchanan’s? No problem. If you're missing a bottle of Buchanan’s DeLuxe or Buchanan’s Pineapple, we’ve got your back. Just send over your best shipping address and phone number and let the team know. You’ll be stocked and ready to host like a pro.

Buchanan’s and Rauw Alejandro are raising the bar for summer hosting. From curated cocktails to fresh music and flavorful meals, this is what Asados Unidos is all about—bringing people together through taste, rhythm, and culture.

Whether you're grilling in the backyard or setting the table under the stars, make this season one to remember. Bring the bottle, press play, and let the whisky do the talking.

About Buchanan’s Whisky

Buchanan’s is one of the most iconic and awarded Scotch whisky brands in the world. Known for its smooth flavor and rich heritage, the brand has been a staple of celebration and culture across Latin communities for over 130 years. With a portfolio that includes Buchanan’s DeLuxe, Buchanan’s Master, Buchanan’s Special Reserve, and the tropical Buchanan’s Pineapple, the brand continues to evolve while honoring its legacy. Buchanan’s is committed to bringing people together through bold flavor, music, and shared experiences.

To learn more, visit www.BuchanansWhisky.com or follow @BuchanansWhisky on social.